STRATEGI PEMASARAN DI MIM AL-AKBAR PANDEYAN

This study aims to describe the marketing strategy carried out at MIM Al-Akbar Pandeyan. uses a qualitative method with descriptive design. The subjects of this were deputy principal, TU teachers, and PPDB Pandeyan implementation committee. Data collection techniques used are interviews, observations, documentation in schools, research source triangulation. data analysis technique collection, reduction, presentation, drawing conclusions. results indicate that by is using brochures, MMT, social media, pick-up ball, while during COVID 19 more directed MMT media due physical distancing. which resulted not being able carry pick-up-ball as well temporary closures schools online learning 2020/2021 Academic Year. 2021/2022 Year was again before pandemic.